JAMES FERRARO | honesty is the best policy: "DEMON CHANNELS" video

JAMES FERRARO - "Cheese Whiz in Fast Forward" / "Motel Christmas" VIDEOS



I got lost in the Best Buy parking lot. There was gold bronzed acid and neon tempra paint coating the asphalt.
I left the map back behind the Applebee's. Do you work out? Your brain? OR let it rot?

James "Jim" Ferraro is one half of The Skaters, one half of Lamborghini Crystal, and has been making his own fkd brand of bedroom noise/pop/fuzz/culture/smear as "James Ferraro" for quite some time. It seems the internet has become infatuated with this dude (read: 2 of WWW's favorite leak blogs both posted full discogs in the last week, and this post was written, which sparked our investigation). His razor-thin production methods and his certain aesthetic half-baked-ness are being lauded by the best corners of the internet. Lathering skewed bedroom hooks with layers of shadowy, ambiguous squelch and acidic fog, it leaves one wondering, where in HELL do these songs come from, or are they songs at all?

Bedroom music is nestled right in the heart of the revolution, next to the ventricles. With computer programs, digital devices, and even the mass availability of multi-tracking technologies, every American is entitled to become the superstar of their own esoteric savant/avant-pop scene. What we've learned from the likes of Ferraro is this: your music doesn't even have to be technically involved, well-produced, or even that catchy, as long as you package it (see: branding, exposure, connections) well. You can still develop a following of foaming, oblique, die-hard fans who will praise your work no matter how fkd it is. You can take that as either a positive or negative comment, depending on the moon cycle.

Do the WWWIDOWWW's feel threatened in the presence of such negligence? Of course. As they should. Ferraro is dangerous. He uses culture like a weapon, and his guitar like a fking aerobic apparatus. But instead of working out his issues on the weights, he ties you up to the butterfly bar, stretches your sternum taught, and begins beating savage rhythms from your dad's favorite 80s songs into the soft tissue next to your collar bones.

We need to be more responsible with our pop music. We need to be more responsible with our abilities (read: power). We have never met Mr. Ferraro, but frankly, we feel his records are a danger to the public, and we recommend you consider the context when listening to his music. We understand the motive: you spent too much time in front of your television. Your brain has become a squishy, flavorless amalgam of advertisements, jingles, computer-altered faces, static and celebrity. It seems dangerous to embrace this into your aesthetic instead of being repulsed by it and generating art in the space there, in repulsion. There is a difference between dark and light. There is a difference between unplugging your TV, or leaving it on 24 hours a day until you breath out bar tones and make life decisions in the microseconds between commercials between shows about families you will never meet between movies based on fantasies between your waking life and dream life when your conscious has a pulse.

Or, WWWe could be the glacial collective Prude, and Ferrarro could be the wildfire spreading toxic herpes at a swingers retreat.

That is just one opinion.

FERRARO LAST.FM
MUSIC AVAILABLE NOW ON OESB


_WWW